‘Driving Online Sales & Website Traffic: from Browsers to Buyers- Converting Digital Visitors into Art Sales’ for Art Dealers Association of Canada (ADAC), 18 September 2025
In this closed session for ADAC partners, I explored how intentional digital strategy can translate online engagement into art sales. We examined the specific approaches that transform a gallery's digital presence into an effective sales tool—generating meaningful inquiries, converting interest into serious leads, and refining each touchpoint to maximize impact.
‘Art Deserves Better Design’ for Artlogic Connect 2025, 17 September 2025
I joined Sylvia Rupani Smith, Director of Digital Engagement at Marian Goodman Gallery, and Nolan Feng of the Tom of Finland Foundation for a panel discussion moderated by Joe Elliott of Artlogic.
We shared insights from our respective practices on how design in the art world often works against itself—cluttered websites, competing visual hierarchies, and interfaces that overshadow the work. Drawing on our experiences, we discussed what galleries can do differently: designing digital and physical spaces that support rather than distract from art, balancing institutional needs with accessibility, and letting the work speak for itself.
The conversation offered practical takeaways for galleries navigating their own design challenges.
‘The Collecting Journey. Navigating Art, Digital Innovation, and Institutional Trends’ for SPARK Art Fair, Vienna, 21 March 2025
In a panel discussion with Kevin Abosch and Stefanie de Regel (TAEX), I addressed the complex dynamic between digital art and the established art ecosystem.
‘Canada Forecast’ Panel discussion for AWITA, 19 March 2024
For the Association of Women in the Arts (AWITA) Forecast discussions series, I interviewed leading figures in the Canadian art world – Megan Bradley (Owner & Director of Bradley Ertaskiran), Christine Sadler (Principal of Sadler Art Advisory), and Ilana Shamoon (Deputy Director of Programs at the Toronto Biennial) – to explore the unique challenges and trends shaping the Canadian art market.
‘What’s On Your Mind: Digital Strategist Süreyya Wille on Why the Future of Art Is Both Digital and Traditional’ 6 December, 2024
A Q&A blog post with Arcual during Art Basel Miami Beach about why I think major art institutions are embracing digital art, while traditional galleries remain hesitant to engage.
‘How to Own and Exhibit Digital Art today?’ Panel at Contemporary Istanbul 2024, 23 October 2024
I moderated a panel that explored the trends, challenges and opportunities in owning and exhibiting digital art with specialists in the field with diverse perspectives - Stefanie de Regel, Director of Business Development at TAEX, Steven Sachs, Founder and Director of bitforms Gallery NY and Lauren Jones, Director of Sales at Feral File.
As art evolves with technology, discussions focus on blockchain, NFTs, and ownership rights. It's vital to provide practical advice for collectors, like verifying authenticity and understanding provenance.
‘Did Pandemic Predictions Come True?’ ArtEvolve @ Articheck, 30 October 2020
I spoke with ArtEvolve about the influence of the pandemic on tech adoption in the art world — what we got right (and wrong) and what comes next.
‘How galleries are facing the future’, FT Weekend Magazine, 19-20 September 2020
Süreyya Wille talks to FT Weekend Magazine
I had the pleasure of talking to Georgina Adam and the FT Weekend Magazine about the (digital) future of galleries in difficult times. You can read the full article here.
‘Art online: trends and the Covid effect’, Art Market Budapest interview, 14 September, 2020
Süreyya Wille speaks with Art Market Budapest
A discussion about trends in the online space for galleries, how Covid has accelerated these changes and what the future may bring.