‘Driving Online Sales & Website Traffic: from Browsers to Buyers- Converting Digital Visitors into Art Sales’ for Art Dealers Association of Canada (ADAC), 18 September 2025

In this closed session for ADAC partners, I explored how intentional digital strategy can translate online engagement into art sales. We examined the specific approaches that transform a gallery's digital presence into an effective sales tool—generating meaningful inquiries, converting interest into serious leads, and refining each touchpoint to maximize impact.