Strategy and Transformation for the Arts

Süreyya Wille is a strategic leader at the intersection of art, culture, and digital innovation, bringing 18 years of experience to empower organizations within the evolving art world.

Expertise:

  • Driving Digital Transformation:

    • Süreyya specializes in architecting and implementing impactful digital strategies. She excels at modernizing traditional art practices, expanding online sales, and enhancing digital audience engagement. Her proven track record includes transforming digital platforms for leading institutions, significantly increasing their reach and revenue.

  • Global Project Leadership:

    • Her expertise extends to managing complex, international projects. Süreyya navigates diverse cultural landscapes, particularly in Asia and the Middle East, ensuring seamless execution and fostering strong stakeholder relationships. This global perspective brings a unique and valuable depth to all of her projects.

  • Building Meaningful Connections:

    • Süreyya is passionate about making art accessible. She cultivates strong relationships with artists, galleries, and audiences, creating experiences that resonate and foster lasting connections.

  • Strategic Innovation:

    • Süreyya excels in dynamic, high-impact environments. She thrives on challenges, delivering innovative solutions that drive growth and achieve strategic objectives.

Süreyya's background, which includes an MA in Art Business from the Sotheby's Institute of Art and a BA in Art History from the University of Pennsylvania, provides a strong foundation for her work. She is a recognized thought leader, frequently speaking on the impact of technology in the arts.

Whether leading digital transformations, managing international projects, or fostering audience engagement, Süreyya brings a unique blend of strategic vision and practical expertise to every endeavor.

Services

Sales & Business Development:

  • Sales Strategy (Development, Implementation and Management)

  • Procurement and Vendor Management

  • Business Development and Partnerships

  • Market Research and Feasibility Studies

Creative & Technical:

  • Exhibition Programming and Development

  • Artist Relationships and Management

  • Website UX, Design and Development

  • Email Marketing and CRM Development/Integration

  • XR Technology Integration

  • Audio and Video Production

Leadership & Communication:

  • Project Management

  • Recruiting, Training, and Leadership

  • Public Speaking and Thought Leadership